|Isn't any website as good as another?|
No. There are plenty of free or low cost web development offers out there, but you get what you pay for.
We have worked with many business owners that started with a free website that just did not perform for them.
For a website to work toward increasing your sales, it must be developed with three things in mind:
A well developed website takes time and experience to create, two things free or low cost web solutions typically don't offer.